Attractions, Shopping

Where to do your holiday shopping in Oneida County

It’s holiday shopping season in Oneida County, and our welcoming Northwoods communities are decked out in pine boughs and twinkling lights. Enjoy the ambiance while browsing northern Wisconsin’s small boutiques, unique galleries, sweets shops and more. Here’s a quick guide to what you can discover in Oneida County this holiday season.

Search our full retail listings to find stores by type and location.

Home décor

Bring a bit of Oneida County into your home. From classic Northwoods-inspired furniture to stylish accent pieces, you’ll discover a lot of tempting items in our stores. You’ll also find holiday items like ornaments, wreaths and decorative lights. Little Dipper is a unique store in the heart of Three Lakes that sells vintage items, fresh Christmas wreaths, and much more. Grab a made-to-order coffee drink at Rhinelander’s Briar House and browse their selection of gifts, books, and apparel.

Sporting goods

Oneida County’s locally owned sporting retailers take the outdoors very seriously. You’ll find not only the latest fishing, hunting, camping and trail gear, you’ll also find knowledgeable owners and salespeople who will help you make the perfect selection. Head to Northland Clothing Co. in Three Lakes to find active outdoor clothing, footwear, and accessories, including brands like Columbia, Merrell, and Roxy. J&J Sports in Lake Tomahawk has you covered with everything you need for an angling excursion or hunting trip (you can even hire a guide to help you, if you like). Coontail in Minocqua not only has great apparel and accessories for your next outdoor adventure, they also offer cross-country ski, snowshoe and fat bike rentals in the winter.


Fashion fans are in luck in Oneida County—you’ll find small boutiques with stylish offerings and a level of customer service that’s second to none. Lattitudes in Rhinelander has a wide selection of women’s apparel, gifts, and accessories. Honeycomb L.O.F.T. in Tomahawk sells natural fiber clothing in addition to handcrafted furniture, unique décor, artisan jewelry, and more.


There’s never a bad time to go shopping for sweet treats in Oneida County, but the holiday season is particularly delicious. Choose from handcrafted candies, delicious fudge and more. Dan’s Mincoqua Fudge is an institution in downtown Minocqua where you can get homemade fudge, specialty chocolates, brittles, and more.

Plan your shopping trip today. Click the links below to see retail offerings in Oneida County’s communities:

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