- Goal: To increase revenue and visitor spending throughout Oneida County
- Members: Directors of Oneida County chambers of commerce, three supervisors from Oneida County Board
- Tom Kelly
- Steven Schreier
- Chris Schultz
- Executive Committee
- President: Krystal Westfahl, Let’s Minocqua
- Vice President: Sherry Hulett, Tomahawk Regional Chamber of Commerce
- Treasurer: Lauren Sackett, Rhinelander Area Chamber of Commerce
- Funded by Oneida County
- Promotes businesses and attractions throughout Oneida County, including those that don’t belong to local chambers of commerce through all platforms including the business-first website