Discover Oneida County’s shops & stores

Do a little holiday shopping on your next Northwoods getaway. (You’ve still got room in your suitcase, right?) Whether you’re looking for a stocking stuffer or a gift for that special someone, you’ll find lots of great retailers in Oneida County—search shops by location and more in our filterable listings or continue reading to discover a few special spots you shouldn’t miss.



Dreaming about your next outdoor adventure in Oneida County? Start by getting the right gear. Coontail has three locations in the Northwoods, including Arbor Vitae, Boulder Junction and Manitowish Waters, and sells kayaks and stand-up paddleboards, as well as outdoor clothing and supplies. Coasters Cycle Works in Tomahawk offers bike rentals, sales and repairs in the summer, but in the colder months, visitors can rent (or buy) cross-country skis, snowshoes and fatbikes from the shop in downtown Tomahawk. Want to track down a musky on your next trip to the Northwoods? At Rollie & Helen’s Musky Shop in Minocqua, shoppers will find fishing supplies for any season (and other types of fish like bass, walleye and pike, too).


Clothing & apparel

Sallet’s Northwoods Outfitters in Minocqua has men’s and women’s clothing, as well as fun Northwoods gifts, including books, stickers, home décor and more. Lattitudes, an independent boutique in downtown Rhinelander, offers fashionable clothing, fun accessories like bags, purses and jewelry, and funky gifts for everyone on your list. Glik’s in downtown Minocqua is a great place to find fashions for men, women and kids, including shoes, accessories and outerwear. The store offers free shipping on orders over $50 and free shipping to the Minocqua location for pick-up.

Unique gifts

Head to Minocqua’s Gaslight Square Shoppes to find A La Carte, which has welcomed Oneida County shoppers since 2002. The store is home to everything from bedding to rugs to aromatherapy items to gift baskets. Rhinelander, located in the heart of Oneida County, is home to the Hodag, a mysterious, mischievous creature that’s been famous in the Northwoods for more than a century. These days, you can visit The Hodag Store in person or online to find Hodag-branded hats, T-shirts, bobbleheads, golf balls, street signs and pretty much anything else you can imagine. Support a local bookseller at Mind Chimes Bookshop in Three Lakes—you can also visit their website to order books via their online partner,, and have them delivered or sent to the shop for pickup.

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