Discover Oneida County’s shops & stores

Pack an extra suitcase on your trip to Oneida County! Whether you’re looking for a stocking stuffer or a special gift to put under the tree, you’ll find plenty of goodies to take home with you. Browse our website to find Northwoods shopping options, sortable by type of store and location—some even offer online shopping! Here are a few special spots that you can visit online or in-person.

Reminder: Local and state safety regulations may lead to reduced hours or changes in operations at many stores. Please contact specific businesses for more information.


Dreaming about your next outdoor adventure in Oneida County? Start by getting the right gear. Coontail has three locations in the Northwoods, including Arbor Vitae, Boulder Junction and Manitowish Waters, and sells kayaks and stand-up paddleboards, as well as outdoor clothing and supplies. Trying to track down a musky on your next visit? Shop online with Rollie & Helen’s Musky Shop in Minocqua, where you can find fishing supplies for any season (and other types of fish like bass, walleye and pike, too).

Clothing & apparel

Glik’s in downtown Minocqua is a great place to find fashions for men, women and kids, including shoes, accessories and outerwear. The store offers free shipping on orders over $50 and free shipping to the Minocqua location for pick-up. Another Minocqua shop, J. Christy’s Boutique, sells women’s clothing shoes, accessories, jewelry, home goods and more.

Unique gifts

Rhinelander, located in the heart of Oneida County, is home to the Hodag, a mysterious, mischievous creature that’s been famous in the Northwoods for more than a century. These days, you can visit The Hodag Store online to find Hodag-branded hats, T-shirts, bobbleheads, golf balls, street signs and pretty much anything else you can imagine. Support a local bookseller at Mind Chimes Bookshop in Three Lakes—visit their website to order books via their online partner,, and have them delivered or sent to the shop for pickup.

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